SEO & AI Search
Rank in Google and get recommended by ChatGPT, Gemini and AI answer engines.
How we approach it
Search is splitting in two: the ranked list, and the AI answer. We build for both — clean technical foundations and structured content for classic search, plus the schema markup and clarity that gets a business cited when someone asks an AI assistant instead of Googling.
Best fit: Businesses that rely on being found by people actively looking for what they sell.
What the work involves
Technical foundations
Crawlability, speed, mobile rendering, canonical tags and redirect hygiene. These are the checks that decide whether a page can rank at all, and they are fixed first.
Content that answers real questions
Pages and posts are written around what customers actually type or ask, with a clear answer near the top that is easy to find and easy to quote.
Local SEO
Google Business Profile, consistent business details across directories, review strategy and location pages for businesses that serve a defined area.
AI search optimisation
Google says there is no special markup that guarantees a place in AI answers. What decides it is the same as good SEO: pages it can crawl and index, useful original content, and accurate, consistent facts about your business across the web. We check AI crawler access and add structured data only where it matches what visitors see, then test a fixed set of your customers' questions in ChatGPT, Gemini and Google every month.
How we measure it
You see the numbers in plain terms every month. If something isn't working, the report says so and we change the plan.
- Rankings for the queries that bring customers, not vanity keywords
- Organic enquiries, calls and direction requests
- Google Business Profile actions and local visibility
- Whether and how you are named in AI answers to your customers' real questions
Common questions
What is the difference between SEO and AI search optimisation?
SEO earns a position in a ranked list of links. AI search optimisation, also called AEO or GEO, aims to get your business named and quoted inside the single answer an assistant gives. They share foundations of fast, crawlable, well-structured pages, but AI search puts more weight on clear self-contained answers, structured data and consistent facts about your business across the web.
How long does SEO take to work?
Expect months, not weeks. Technical fixes and Google Business Profile improvements can show up sooner, while rankings for competitive queries usually take longer, and anyone promising page one by a fixed date is guessing. We report leading indicators every month so progress is visible before it turns into enquiries.
Can you guarantee my business will be recommended by ChatGPT?
No one can. AI assistants decide for themselves who to cite, and results vary by question and over time. What we can do is remove the reasons you would be skipped, such as blocked crawlers, missing structured data and vague or contradictory facts, and test how you appear for your customers' real questions. The free AI Visibility Check shows where you stand today.
Keep reading
- Our own search visibility, measured: the October 2026 baseline
- Marketing for plumbers, HVAC and roofing companies (US)
- What Google requires to appear in AI Overviews and AI Mode
- How to measure your AI search visibility without fooling yourself
- Your Google Business Profile in the AI search era
- What is Answer Engine Optimization, and how is it different from SEO?
- Why your business needs to show up in AI search, not just Google
- Should you let AI crawlers onto your website?
- How we audit a small business website
What it costs
Pricing is published, not quoted on request, and every plan runs month-to-month.