From the team.
Notes on websites, SEO, AI search and paid advertising — written as we learn it, not recycled from somewhere else.
August 27, 2026 · Will Silk
Is Email Marketing Still Worth It for a Small Business?
Whether email marketing still works for small businesses — why the list is the one audience you own, how often to send, and what actually gets opened and acted on.
Email Marketing · Strategy
August 27, 2026 · Will Silk
Does a Small Business Still Need a Website in 2026?
Whether a small business still needs a website when social media and Google Business Profile exist — what a website does that rented platforms can't, and what it must get right.
Web Design · Strategy
August 27, 2026 · Will Silk
How Much Should a Small Business Spend on Digital Marketing?
How to set a digital marketing budget for a small business — how to think about percentage of revenue, what to spend it on first, and the mistakes that waste small budgets.
Strategy · Paid Ads
August 27, 2026 · Will Silk
How Often Should a Small Business Post on Social Media?
How often a small business should post on social media — realistic frequencies by platform, why consistency beats volume, and how to produce enough content without burning out.
Social Media · Strategy
August 27, 2026 · Will Silk
What Does a Digital Marketing Agency Actually Do for a Small Business?
A plain-English breakdown of what a digital marketing agency does day to day for a small business — the six functions, what they cost you in-house, and how to tell good from bad.
Strategy
August 27, 2026 · Will Silk
What Is Answer Engine Optimization (AEO), and How Is It Different from SEO?
Answer Engine Optimization explained in plain English — what AEO means, how it differs from traditional SEO, and the practical changes that make a small business quotable by AI.
SEO · AI Search · Strategy
August 21, 2026 · Will Silk
Meet the Founders: How Velocity Branding Started
Meet Will Silk and Louise Ackermann, the founders of Velocity Branding — the story behind the AI-powered digital marketing agency built for US small businesses.
Strategy
August 18, 2026 · Will Silk
Why Your Business Needs to Show Up in AI Search, Not Just Google
Search is splitting into two channels: the ranked list and the AI answer. Here's what that means for a small business and what to actually do about it.
SEO · AI Search · Strategy
August 18, 2026 · Will Silk
Six Questions to Ask Before You Hire a Marketing Agency
A short, practical checklist for vetting a marketing agency before you sign a retainer — the questions that actually reveal how they'll run your account.
Strategy